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Permission Marketing by Seth Godin

Unleashing the Ideavirus by Seth Godin

Persuasive Online Copywriting by Bryan Eisenberg

Net Words by Nick Usborne

Designing Web Usability by Jacob Nielsen

Son of Web Pages That Suck by Vincent Flanders

Don't Make Me Think by Steve Krug

Influence: Science and Practice by Robert Cialdini

The 22 Immutable Laws of Marketing by Al Ries and Jack Trout

Why We Buy by Paco Underhill

There's a Customer Born Every Minute by Joe Vitale

Getting Everything You Can Out of All You've Got by Jay Abraham

Pantone Guide to Communicating with Color by Leatrice Eiseman