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Subject Lines: An Important Measure of Email Marketing Success As businesses across the country increasingly turn to email marketing campaigns to maximize their advertising budgets, they must ensure precise, targeted email campaigns.

Microcontent: How to Write Headlines, Page Titles, and Subject Lines Microcontent needs to be pearls of clarity: you get 40-60 characters to explain your macrocontent. Unless the title or subject make it absolutely clear what the page or email is about, users will never open it.

Branding Your E-Mails, Part 1  by Martin Lindstrom, ClickZ , 01-07-2003 . As a marketer, you must pay attention to the design of your e-mail messages, just as you do with paper letterhead. Five elements to put in place: a well-designed e-mail template, consistent use of the template, guidelines for use, a backup template, and guidelines for e-mail content.

The Most Important Question E-Mail Marketers Need to Answer  by Paul Soltoff, ClickZ , 01-13-2003 . 'What's in it for me' is the crucial question your e-mail marketing must answer for each recipient. Examples of how to translate your value proposition into an offer that tells consumers clearly how they will benefit.

Email List Management Services  by Mana Tominaga, New Architect , 02-01-2003 . Reviews 5 top hosted list management services geared for the business user, noting that most organizations don't have the extra server capacity or expertise to handle mass email blasts, or to gauge the ROI on their marketing dollars.

Listservers 2: Desktop E-Mailers, Gammadyne Review  by Ralph F. Wilson, Web Marketing Today , 02-12-2002 . Article reviews important features desktop e-mail sending programs, and then gives brief comparison chart of programs such as Mailloop, Gammadyne Mailer, and Group Mail. Includes a full review of Gammadyne Mailer 16.5.

Opt-in Pro Email Marketing Software , Kowabunga! Technologies . E-mail marketing ASP with web interface offers unlimited autoresponse messages, automatic follow-up with prospects and customers, broadcast to full list or a targeted segment, track leads to a special e-mail address, easy opt-out for subscribers. Pricing for a single list $99 set-up and $25/month.

What Tool to Choose?  by Tom Kuegler, ClickZ , 12-01-2000 . Survey of software for running an opt-in email list, in three categories: free services (Topica, eGroups), mid tier (Slingshot, BulletPass, Postmaster Online, Aweber) and high price (Kana, Annuncio, Responsys, Digital Impact). Capabilities of each category compared.

Managing eMail Lists  by Hollis Thomases, TechTV , 01-20-2000 . Survey of e-mail management software, for anyone running a list with 50 or more subscribers. Describes what to look for, typical features and limitations, brief comments and links for well-known products, including World Merge, Listbot, Lyris, PostCast.